Website 3.0
Challenge
With innovation and creativity at the forefront of the Rollie brand, keeping up is a constant challenge. A strategic leap from a maximal to minimal visual identity meant that the website had to be rebuilt without losing the essence of the brand.
Solution
Positioned for creatives at a premium price point, the website had to be design-led without being too showy or clunky. Conversion rate had to be preserved, while also understanding the need for a future-proof design that complements the speed at which the brand evolves. By creating a timeless, premium-leaning modular design, seasonal content can centre stage and speak boldly to seasonality, while a small accent of brand blue ties everything together without distracting.
Client
Rollie
Category
Web Design
Collaborators
Brian Wessling, Wes Rodricks, Alex Knight
Year
2026
