Brand Refresh
Challenge
Sparkles the Dog is a dog accesory brand with a cult following, spotted on the likes of Vogue and Harpers Bazaar. But although the publicity was high, their branding didn't match their quality. Overlaid text designs, preset borders and out-of-the-box photo filters were common for the brand.
Solution
The elegance and modern appeal of the brand was exemplified through a new logo, stripped back design system and more considered photography constraints to match their price point. By taking inspiration from similarly positioned brands in other markets, it was clear that removing the noise and using an additive design approach would match the overall aesthetic of the target customer that Sparkles was looking to acquire.
Client
Sparkles the Dog
Category
Design System
Collaborators
Catherine Young
Year
2018
