Packaging System
Challenge
With a relatively high price-point for core products, emphasis has to be placed on accessories during the holiday season to gift. Bringing external brands into the mix helps with variety but creates a new issue with VM, as the individual identities of each brand can look muddled together.
Solution
By stripping back all unnecessary elements from Rollie's packaging designs, they become more harmonious with partner brands without compromising their own presence. The brand blue is prominent throughout, using a sticker labelling system to streamline production costs. A wrapped design in some cases helps to seal the boxes, while also allowing information to be viewed from multiple angles, something that has historically caused issues from a shelving perspective.
Client
Rollie
Category
Design System
Collaborators
Alex Knight
Year
2025
