Collateral Overhaul
Challenge
As RMHC started expanding rapidly worldwide, brand consistency couldn't keep up with the speed of growth. Brand collateral was mismatched, causing a broken experience, both to the end user and those actually living in the house.
Solution
The easy part was converting collateral to new brand guidelines at speed. The more difficult part was finding ways to bend these guidelines to better match the purpose of the charity - the give children hope and joy. Through the use of playful illustrations a strategic rollout of these through internal touchpoints, a greater level of playfulness and fun was achieved.
Client
Ronald McDonald House Charities
Category
Design System
Collaborators
Hannah McHugh
Year
2016
