Shopify Migration
Challenge
Princess Highway found strong success moving into playful, vintage womenswear - a strong departure from their grunge roots. Their website needed to match though, not only aesthetically, but in terms of web architecture.
Solution
Moving from Magento towards a headless Shopify design, rustic brand elements were highly incorporated to reinforce the new aesthetic, without forgetting the purpose of this website - to sell. Keeping a simple navigation with few hurdles to checkout, while keeping the positioning of the brand clear in the sea of vintage womenswear.
Client
Princess Highway
Category
Web Design
Collaborators
Isabel Delves, Metody Stanchev
Year
2021
