Nostalgic New
Challenge
Dangerfield and a bright, colourful summer do not belong in the same sentence. Add in the challenge of lockdown restrictions and photographic possibilities narrow further.
Solution
By focusing instead on the treatment, production and grit, we were able to keep the grungy essence of the brand intact for this collection. Developing a Y2K scrapbook treatment style stays on brand, while adding visual interest to a photoshoot that is heavily limited by COVID restrictions. The entire visual presence of the brand was modified to this style fo the season, making it one coherent brand moment.
Client
Dangerfield
Category
Art Direction
Collaborators
Edwina Hollick, Yuji Murakami
Year
2021
