Website Redesign
Challenge
With the expansion of Empire to a global website, there were serious navigational fixes required to stay on top of emerging design trends and technologies.
Solution
Firstly, mobile was starting to outgrow desktop users for the first time, making a modular, responsive experience mandatory. The search function was also going up immensely, making accessibility of this essential. Buy now, pay later options were becoming a large factor in conversion, and the sea of options made it clear that we needed to promote these across site, especially on the PDP next to the primary CTA. Finally, with a highly used filter menu, this was rebuilt to follow the user down the page.
Client
Empire Skate
Category
Web Design
Collaborators
Matt Wells
Year
2019
