Brand Identity
Challenge
The striped pole barbershop lacks differentiation, while feeling like a chore to visit.
Solution
Playing on the rougher nature of the staff, Dirtbag Barbers sits unapologetically as a disruptor to catch more eyeballs, while the elegant gold brand identity presents as a place of solace and luxury. The unfinished fitout and selection of grittier underground haircare brands are disarming, and allow for a casual interaction with the staff instead of an awkward surface-level chat about how the day was.
Client
Dirtbag Barbers
Category
Design System
Collaborators
Matt Wells, Trent Stevenson
Year
2019
