Martin Joe
Martin Joe
tweedle dum and dee

Tweedle Dum & Dee

Branding, Packaging, Social


Just as mischievous as the twins they are named after, Tweedle Dum & Dee defy the health-conscious status quo in favour of sugary treats.

Customers are enticed through bold, bright branding and the nostalgic offer of fairy bread. Using only fresh gourmet ingredients, a full ‘pick n mix’ fit-out was quickly recognised as a more popular way of operating, though seasonal pre-made options were still made available. As a mobile stall, social media was vital in tracking the cart and offering rewards for followers.

Credit: Stella Loi, Anna Loong, Niki Chu, Pelepesite Tofilau, Alex Kachfi.

tweedle sq.jpg