Nostalgic New

Scope

Art Direction, Graphic Design

Client

Dangerfield

Year

2021

Collaborators

Yuji Murakami, Edwina Hollick

Dangerfield and a bright, colourful summer do not belong in the same sentence. Add in the challenge of lockdown restrictions and photographic possibilities narrow further. By focusing instead on the treatment, production and grit, we were able to keep the grungy essence of the brand intact for this collection.