Nostalgic New
Scope
Art Direction, Graphic Design
Client
Dangerfield
Year
2021
Collaborators
Yuji Murakami, Edwina Hollick
Looking for a way to integrate the trademark grit of the Dangerfield brand, while also appealing to a brighter, airier summer collection. The added challenge of OVID-19 lockdowns meant this had to be created entirely in studio. Taking a surreal apporach, the final treatment also undertook a youthful scrapbook aesthetic to tone down the darkness that the rband is usually known for.