Johnny Danger x Mitch McCarthy for Empire
With strong cross-marketing potential, Empire was tasked to direct a collaborative video with the late Johnny Danger. Despite his strong media presence, very few were aware of his skateboarding prowess.
While high definition video has long been commonplace, a recent resurgence towards early 90’s filming techniques have been favoured in the skateboarding realm as they can heighten the authenticity and nostalgia of the skating experience. This strategy was utilised for an Instagram clip, teasing the release of a 90’s inspired skateboard series.
Credit: Johnny “Danger” Bennett, Mitch McCarthy, Trent Stevenson.